Supporters of a lingerie boutique stripped off and walked the streets to celebrate the shop’s tenth anniversary and raise cash for charities.
Customers and volunteers backed by Anon Lingerie at Elland, dressed only in their smalls, braved the inclement autumn weather to rally passing motorists for donations.
This is something the shop have done every year for the past five years, but this year especially it really brought some positivity and community spirit back at a time when everything is “doom and gloom”.
Sew UK is a fairly new Leeds based charity that the shop has recently linked up with. The charity collect used bras for women in need in Uganda.
Anon Lingerie are currently collecting used bras in store for the charity and are also involved with providing bra fittings to the the women in Uganda via zoom.
The boutique encourage women and men of all shapes and sizes to get involved in the name of body empowerment, something that is very important to Anon Lingerie owner, Rebecca Illingworth-Sedgewick.
Rebecca said: “If I ever have a daughter I would hate for her to grow up thinking the women you see in magazines and online are how you should look.
“I would want her to see women’s bodies as real, no matter what shape or size. We use models from size 6 to size 56, my aim is to change perceptions and make everybody feel comfortable in their own skin.”
The charity stunt caused excitement with the locals of Elland who took to Facebook to applaud and encourage the girls.
Donna Garside said: “I drove by with my 15yr old daughter and tooted. We were so inspired by the girls raising money for charity that we turned around and came back to donate. This is great for body confidence and Elland town. We need more business owners like yourself to breathe life back into this place.”
The shop which sells both women and men’s underwear, loungewear and nightwear has become a real hub of the community.
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Rebecca, who set up the business at just 20 years old, added: “Our customers have been so supportive during this challenging time.
“We have had people come in to buy bras just to support us. We are endlessly grateful for our amazing customers.”
Anon Lingerie, located on Victoria Road, Elland in Halifax, is still currently accepting charity donations in store and via its Facebook page.